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Agent Talks Turning Pro
Published by
Mar 26th 2013, 4:05am
Managing Director Chris Layne provides insight on the steps athletes should take when pursuing a running career at the next level after college.
Q: Should an athlete select an agent for representation?
A: Yes, but keep in mind an athlete needs to be at a particular level or project a certain skill set before an athlete rep. would be beneficial. A good agent will bridge the gap between the athlete and events, potential sponsors, and also provide a layer of support regardless of whether or not an athlete is earning income at that time. Take Ciaran O'Lionaird for example. Based on his NCAA performance alone, I'm sure he fell off the radar, but when I went back and looked at his credentials, what he did as a junior, and his performance at the ACC meet, I knew this was someone I would be interested in working with at the time, and his discipline range was a good fit for Total Sports.
Q: What should an athlete look for in searching for an agent?
A: I think a companies list of clients tells the story - credibility, relationships/network and experience. Find out how much turnover a company has seen in the last few years.
Q: What can the agent do for the athlete?
A: Our primary role is to plan and orchestrate an athlete's schedule and secure sponsorship opportunities, but on a daily basis it's much more. For example, you might find us organizing travel, doing event entries, helping families plan trips, arranging PR, invoicing events or working on visas.
Q: As an agent, what do you look for when recruiting college athletes?
A: A skill set that tells me this is someone that can breakthrough at the next level. This athlete doesn't have to be the NCAA Champion, and there are indicators along the way I find important. If you look at both Super Bowl rosters, they aren't filled with 5 star recruits out of high school, you'll find plenty of 2 and 3 stars. Track and field is the same way, but as an agency, you have to be careful with your decisions.
Q: How much does indoor track and field weigh on receiving a professional contract?
A: I don't believe it's as important as outdoors, but again, it can be one of the variables helping an athlete rep. decide if he/she is going to work with someone. Last season we were fortunate enough to sign Aisha Praught. Aisha didn't have a stellar outdoor season, but her indoor performance, along with other factors, helped us decide she was someone we wanted to work with after NCAA's.
Total Sports Management US, based in Johnson City, Tennessee represents the world's top track and field athletes, including 2012 Olympians CarmelitaJeter, Jason Richardson, Nick Symmonds, Dylan Armstrong, Julie Culley, Ciaran O'Lionard, Murielle Ahoure and Sally Kipyego. You can follow us on twitter@totalsportsus. Facebook: http://www.facebook.com/TotalSportsUS
Read the full article at: www.totalsportsus.com
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